Establishing a brand – personal or professional – goes beyond having a website, logo, and fancy Instagram feed. It goes deeper and underpins your culture, values, and ethics.
Having image content that complements and supports your brand is a crucial part of the process, which is where branding photography comes into its own.
The scope of these sessions can often be wide-ranging and it can be easy to underestimate just how much there is to consider. From the quantity of images you need, how you intend to use them, preferred editing styles – it can become overwhelming.
So to help you get the most out of your branding photography shoot I want to share with you four things to consider that should form the foundation of your planning to ensure that you get the most out of your session.
1. Be specific about the images you want
This is one of the most important parts of your planning.
During my consultation calls with clients, we will go over the different types of images required so that I can draw up a shot list. This ensures we are on the same page about what is required and it helps keep everyone focused on the day.
Give plenty of thought to this and assign each image a priority rating: essentials (those you must have and possibly need ASAP), desirables (ones you would like but are not critical), and extras (fun or experimental ideas to try out).
And when you describe the image be as specific as possible.
“A detail shot of my iPhone”
....is too generic and open to interpretation. Really drill down into the details:
“A flat lay colour photo of my iPhone in landscape orientation displaying my website home-page.”
2. Think about a colour scheme
A colour scheme is a really effective means of creating an identifiable brand and it can be incorporated into your image content.
How you determine that scheme is up to you.
If you already have a logo then the colour choices might naturally flow from that. If you are in the process of building a new website it might be that you have some accent colours in mind which would be another good starting point.
During our consultation call we will discuss this as it gives me an idea of your core colours and we can see how this can be incorporated into the session as well as the editing.
And remember: having a colour scheme isn’t at the exclusion of other colours – it’s just the colours you would like to be most dominant. And yes, black and white counts!
3. Create a mood board
Mood boards can sound intimidating and time-consuming to put together but they are a great way to help visualise the look and feel you want to achieve for your brand.
You can create your mood board online for maximum convenience. Pinterest and Instagram are your best starting points for putting together ideas quickly and easily.
It can be examples of poses you wish to replicate, editing styles you like, or simply a collection of images that speak to your identity and values. There are no rules other than it being something that inspires you.
And it doesn’t have to solely be images.
Phrases or keywords that you associate with your brand are helpful in distilling what your brand stands for. Challenge yourself to describe your brand in three words and see what comes to mind.
4. How will you use your images?
Don’t overlook how you intend to use your images as this will influence your shot list and also my own suggestions as to which branding photography package best meets your needs.
Do you need just a few key photographs to fill specific pages of your website?
Or do you need images that are more versatile for use in digital marketing campaigns?
Or is social media the primary purpose and you need a large volume or wide-ranging images for regular posting over the coming months?
Knowing where and how you will use your images will help define the scope of the whole session. For example, if you exclusively want your images cropped square for Instagram I will be able to consider this when it comes to composition.