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You’ve planned your shoot, fixed a date and agreed on the shot list. The next question is what do you wear?

Your choice of clothing for your portrait or branding photography session is just as important as any other aspect of your planning. Don’t overlook it! Take some time to think about your options, including any accessories and back-up outfits.

If you’re not sure where to begin then follow these tips to help get you started.


Bear in mind that your clothes – just like everything else in the photo – should represent your brand. Your outfit should support your message.

Wear clothes that reflect how you want your target audience to feel about your brand.

Is what you are wearing demonstrating that you have something in common with your audience or the opposite?


This isn’t always straightforward but, where possible, select clothing with a colour scheme that complements your brand.

This doesn’t mean to the exclusion of all other colours, but try to drop it in here and there.

For example, if pink is a key part of your brand then the obvious choice might be a pink jacket or blazer. Failing that, a salmon coloured shirt, tie or pocket-square. It can be dominant or recessive but try to incorporate it somehow.


This should go without saying but only wear clothes that fit well.

You know that feeling when you wear a suit or dress that fits just right? It makes you feel confident and that is what you want to bring to the session.

On the other hand, poorly fitting clothes that do not complement your body shape can have the opposite effect and risk presenting a lack of care in your brand.


This is crucial: only wear clothes that make you feel physically and mentally comfortable. Don’t force yourself to pick an outfit that isn’t you.

Of course, look professional.

But that means different things to different professions. I would not expect a yoga instructor to turn up wearing a suit, for instance. My golden tip is to pick a selection of outfits that you would be happy to wear if meeting a client for the very first time.


Thinking in layers is helpful and practical. It is a sensible solution when shooting outdoors on cooler days but also allows for a quick way to alter your look without requiring a full wardrobe change.

Similarly, don’t overlook the benefits of accessories.

Throwing in a scarf, putting on a hat, adding / removing a tie – all of these items are easy to carry and can be used to add to the variety of your photos. It’s always better to bring them and not use them than to not bring them at all.


If you’d like any further advice then check out my other blog posts on personal branding shoots or you can sign up to my newsletter using the sign-up form in the footer below.

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